Commission your video testimonials using our service.
Supply the contact details for customers who sing your praises. We need their names, email addresses, and telephone numbers. We reach out to them, explain our process, and invite them to participate. We do not use their data for any other purpose. See our privacy policy here.
Alternatively, you can complete this step yourself and only supply the contact details for those who agree to give you a video testimonial.
Together with the contact details, confirm how many video testimonials you would like us to produce.
We take care of the rest of the process, including obtaining approval for you to use he resulting video in your marketing.
How would you approach our customers?
When we are asked to approach client customers, we reach out via email first and then, if needed, by telephone. We ask the candidate if they are willing to give a video testimonial and explain our process, emphasising that the video won't be used without their approval. We highlight the opportunities that participation presents, in that it will increase their visibility and provide free marketing.
Since the clients will use approved testimonials in their marketing, those providing the testimonials get exposure. In the videos we produce, the candidates are invited to introduce themselves at the beginning, and we include an information panel at the end.
Where does the interview take place?
We use Zoom. It helps with the background and lighting. An additional benefit is an AI summary of the call. For video testimonials, this makes it easier to identify the most valuable parts of the recordings.
What questions do you ask in the interviews?
To begin, we invite interviewees to introduce themselves and then ask:
a) "How did you come to be a client/customer of <the person or company commissioning the testimonial>?"
If needed, we ask additional steering or prompting questions to encourage the telling of their story. In the edited testimonial video, we edit out any surpluss prompts.
b) "What happened along the way?"
This allows the interviewee to expand on their story and explain how they have used what they bought.
c) "What were the results?"
Turning the focus on outcomes invites the interviewee to share the specific benefits gained as a result of their purchase. Again, if needed, we ask more questions to draw out to quantitative and qualitative advantages realised from their buying experience.
How do you edit the recording?
We use a professional-level video editing application. We edit out the interviewer and replace sections where the interviewer asks questions with a text panel. This reduces the distraction and focuses attention on the interviewee's responses. Depending on the responses, we usually edit the video down to about four minutes.
How do you seek approval from the interviewee?
We grant private access to the video on our OneDrive or via YouTube, asking the interviewee to view and approve the video for release to the sponsor for use in their marketing. The interviewee is invited to ask for adjustments if desired. Once approval is given, we make the video available to the sponsor.
If you are looking for ways to increase sales or conversion rates, we can help through consulting, coaching, sales enablement, and producing video testimonials. Telephone +44 (0)1392 851500, use the contact form here, send an email to jimm@salessense.co.uk, or schedule a call with Clive Miller.
